Yadim Medore
Adjunct Faculty
About:
Yadim Medore is Founder and CEO of Pure Branding, a brand strategy, research and growth marketing consultancy that works exclusively with dietary supplement and functional food brands. Since 1999, he’s helped global clients build loyalty and grow market share through innovative research and actionable insights. Pure Branding has led business-transforming strategies for dozens of leading dietary supplement brands including Gaia Herbs, MegaFood (acquired by Pharmavite), Nature’s Sunshine, NeoCell (acquired by Clorox), Nordic Naturals and Standard Process. Pure Branding led the brand strategy for and was an early investor in the digitally-native, personalized nutrition startup Persona Nutrition, acquired in 2019 by Nestlé Health Science.
Yadim is also a Mentor and Selection Committee Member at Nutrition Capital Network, an Advisory Sherpa at Findaway Adventures, and an Industry Advisor to Silverwood Partners. He’s written for and been quoted in numerous industry journals including Nutrition Business Journal, writes a regular column for Nutrition Industry Executive, and is invited to speak regularly at industry conferences including NBJ Summit, CRN, UNPA, Natural Products Expo East and West, SupplySide West, and The Practitioner Channel Forum.
Education:
Bennington College (Liberal Arts and Sciences, 1982-1984)
University of North Carolina School of the Arts (Drama, 1984-1986)
Classes Teaching:
Mr. Medore teaches the Strategic Sales and Marketing course for the Executive Master of Science in Nutrition Business Leadership (MSNBL)
Publications:
“Is Your Brand Still Relevant in the Ever-changing Supplement Market? (Nutrition Industry Executive, October 2021)
“Why Digitally Native Supplement Brands Are Disrupting the Market” (Nutrition Industry Executive, May 2021)
“Maintaining Relevance: What legacy supplement brands can learn from emerging digitally-native brands” (Nutrition Business Journal, December, 2020)
“The ROI of Transparency: A Consumer Market Research Study” (Pure Branding, 2019)
“The ROI of Transparency” (Nutrition Industry Executive, November 2019)
“Why Successful Supplement Brands Don’t Lead With the Science” (Nutrition Industry Executive, May 2019)
“When Brands Collide: Dietary Supplements in the New M&A Universe” (Pure Branding, October 2018)
“Integrative Physician Market Landscape: A RealPersona™ Segmentation Study of U.S. Integrative MDs and DOs” (Pure Branding, 2017)
“The Top 12 Mistakes Supplement Brands Make” (Pure Branding, July 2017)
“You Should Fear Transparency (But Not for the Reasons You Think” (Nutrition Industry Executive, February 2017)
“Branding and Marketing Homeopathic Drugs: The New Normal” (Nutrition Industry Executive, January 2017)
Professional Associations: