Jeff Hilton is the co-founder of BrandHive, a leading global healthy- lifestyle branding agency. For 25 years (1996-2019), BrandHive provided high level strategic planning and branding expertise to consumer-packaged goods and value-based ingredient companies in the U.S. and across the globe. The agency’s blue chip Client base included game-changing brands like Solgar, Schiff, Megafood, EPAX, Dupont and Kyowa Hakko. Jeff brings 40+ years of advanced business and marketing expertise in the dietary supplement, functional food and beverage, and health and beauty categories. His tenured career also includes senior leadership positions with Nature’s Way as Vice President of Marketing, and Nutraceutical Corporation as President of their KAL supplement brand. He has been recognized by Advertising Age magazine as one of the nation’s Top 100 Marketers.
Jeff has been an invited speaker at healthy lifestyle events worldwide, including Natural Products Expos East and West, NBJ Summit, Fancy Food Show, IFT and Vitafoods Europe and Asia. He also received a Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for the natural products industry through editorial contributions, pro bono work, webinars and speaking engagements.
In 2019, the Sonoran University of Health Sciences reached out to Jeff to develop and teach the marketing curriculum for their Masters in Nutrition Business Leadership online degree which launched in 2022. He is also on the Advisory Board for Sonoran University’s School of Nutrition.
Jeff is connected to the health and wellness space in a very personal way. He believes in the power of alternative healthcare and walks the talk in his everyday life. He is a valued health & wellness thought leader and advocate. His vision, leadership and boundless energy led to the acquisition of BrandHive by an INC 5000 marketing research and data management company in May 2019. Following the sale, Jeff and his wife served on a volunteer humanitarian mission to Eastern and Central Europe for 18 months.
Jeff Hilton is a recognized marketing pioneer in the natural products industry, a sought-after advisor and an avid proponent of the expanding health and wellness movement.
Mr. Hilton teaches Strategic Sales and Marketing